Machine Language Industrial Design
Helmet Design | Industrial Design | Sporting Goods Design
Machine Language is an award-winning industrial design firm offering beautiful styling development and innovative functional solutions. We are always looking for interesting projects to collaborate on. Please do not hesitate to contact me to discuss your design project.


John Larkin, President

Machine Language
617 N Jefferson, Moscow, Idaho 83843 USA
208.883.0100 Pacific Time


Everything on this site was designed by
me right here in beautiful Moscow, Idaho.


Machine Language

Architectural Design
Limar Helmet Design
“John Larkin is the most productive, easiest to manage industrial designer I have ever worked with”

Josh Defosset,
Specialized Bicycles
Nike AirBench furniture design
"This new ‘enduro’ lid from IXS is simply a great helmet at a great price."
– DIRT Magazine

Winner Plus-X Design Award 2014

Ixs Trail helmet
Nice video of iXS' new Trail RS helmet.

And a great image gallery here:

Gyro Reverb helmet
This "retro-futuristic" urban helmet is based on a prototype design that I presented to Giro in 2011. Giro's designers worked their magic on the head-form, fit system, and venting and the result is this light, compact, great-selling helmet!

Thousand bicycle helmet
Helmet design for Thousand bicycle helmets, a big success on Kickstarter.
Decagon Devices TrueDry CV9 machine
Working with the engineering talents at Decagon we helped design the aesthetic appearance of the TrueDry CV9 machine, which dries and weighs samples very accurately to test for moisture content.

More about this design process:

Pencil and photoshop rendering of sunglasses
Pencil and PhotoShop rendering of eyewear design.
Lazer Oasiz Helmet Design
Lazer Oasiz, new MTB helmet for 2011
With Lazer's cool RollSys fit system
Smartphone RFID finder device
“Machine Language is a valuable creative resource that we trust with our most important clients.”

Ryan Gray, SGW Designworks

I helped design this shape for a SmartPhone RFID finder device for Ugrokit. Items tagged with RFID tags will pop up on the smartphone to help you find them.

This was a team effort working with the good folks at and

Jet fighter style motorcycle helmet
Airbag Helmet
“Jet Fighter” style motorcycle helmet for Mach 1
pencil and photoshop rendering of eyewear
Pencil and PhotoShop rendering of eyewear design.
Decagon water content measuring device
"John's perspectives were both useful and surprising. His design work for us at Decagon led to improved user experience and increased product sales."

Scott Campbell, President,
Decagon Devices

I designed the external appearance of this scientific measuring device, the Vapor Sorption Analyzer for Decagon Devices in Pullman, WA. It is used in the food and soil industries to very accurately measure water content of samples.
O'Neal all mountain helmet
Debuting at Interbike this year is the O'Neal 'Orbiter' all-mountain helmet. Looks cool in black
clay model of helmet
This is the original clay model from which the Orbiter was built.
Surgical headlamp design Surgical Headlamp
Working with Alpha Med-Surge engineers, I helped design and prototype portions of this surgical headlamp. Surgeons are now able to walk freely around the operating room with this powerful, self-contained lamp, where they had once been tethered to a light box by fiber-optic cables. They love the new freedom!
"John nailed his assignment right from the start, immersing himself in the project and becoming an integral part of the design team. John is a joy to work with, his reception to input from others and his ability to bring ideas to fruition are exceptional."

Jere Odom
LIT Surgical

Lazer Nirvana helmet design
(via Twitter from Seesmic): Raced today with Lazer Helmet's new Nirvana helmet. Very nice. Light, lots of vents. Great fit, too.
Mirador sunglasses design
Serfas 'Mirador' sunglasses design
Torch urban helmet with LED lighting
Working to a design by Nathan Wills of Torch, I created the physical model for the innovative Torch T1 urban helmet, with innovative panels of “be seen” LED lighting.

Bike computer design
CAD and PhotoShop rendering for bike computer design
Lazer Crux skate helmet
Lazer's Krux street and skate helmet,
new for 2009.
Ivus energy rechargeable flashlight
Military and police duty flashlight for Ivus Energy. Recharges fully in 90 seconds. See the full story at
“John is the ideal designer. He listens carefully and is easy and fun to work with. In addition to great aesthetics and function, his designs encompass a depth of understanding for manufacturing and marketing that add tremendous value to our products.”

David G. Alexander, Ph.D., CEO
IVUS Energy Innovations
Serfas floor pump with folding tripod base
Serfas TX-2 Floorpump
This new pump has a unique folding tripod base, comfort handle and high-mount gauge.
Schwinn bicycle helmet design
'Bravo XC' helmet for Six Six One, also sold as Schwinn 'Atlas'
Serfas sunglasses Hunter design
Serfas 'Hunter'
Bike pumps for Serfas
CNC 'Bullet' pump and 'Carbon One' pump for Serfas
Troxel equestrian helmet, Derby style
“John Larkin brings an incredible combination of intellect, talent, and innovation to every object he creates.
His designs glide through modeling, p
rototyping, development, and into the marketplace quickly and within budget.

John doesn't just design beautiful things. He creates products that solve problems we didn't know we had.”

Barry Ramsay, President,
D8 Toolmaking

Derby Equestrian Helmet
Riders in Tennessee Walker events wanted a stylish derby that also provided the protection of a test-certified helmet.
recumbent fitness design
Horizon Fitness recumbent bicycle design
Park Tool pump industrial design
"A great guy with a great eye" 

Mike Milano, D8
PFP-2, PFP-3 floor pumps for Park Tool
Shilo sunglasses design
'Shilo' sunglasses design
Limar 907 helmet design
"strikingly futuristic and aerodynamic design"

New York Times 4.21.2006 article about "American Streamlined Design: The World of Tomorrow" exhibit

Limar 907 bicycle helmet design
Kred sunglasses for Serfas
'Kred' sunglasses design
These are the first of close to 40 sunglasses I've designed by now.
Bicycle saddle design
Women's triathlon saddle design for Serfas
Troxel equestrian helmet design
"John Larkin is a gentleman who we like and trust. He is an excellent listener and communicator. He executes his work on time at reasonable costs. We heartily recommend him to others."

Richard Timms, MD, CEO

Troxel 'Sierra' equestrian helmet
This helmet has leather and cordura accents inspired by outdoor gear.
Serfas Squall sunglasses
Serfas 'Squall'
field testing sunglasses
The Legendary Lance Levy field testing a pair of Traitors in the Idaho backcountry.
Troxel Orion equestrian helmet
"I was aware of your expertise in designing cycling helmets; you have now proven to me that you also have superb creativity in equestrian helmets and in soccer headgear."

Dennis Piper, Full 90 Soccer

Troxel 'Orion'
With an inmolded shell, soft-edge visor and leather accents, the Orion was a breakthrough helmet for Troxel, a leader in equestrian helmets
Industrial design for grip
Technical rendering for Serfas grip design
Ergonomic grip design
Serfas ergonomic bicycle grip design
Rockwood Stool furniture design
Table, Lamp, and Chair Competition “Grand Award” for furniture
'Rockwood' stool, 1985
Trek Himal helmet design

Mountain Bike Action “Best in Show”
(Himal helmet).

Mountain Bike Magazine “styling was best of this bunch” (Himal helmet).

Trek 'Himal' Team Edition helmet
Serfas Force 5 sunglasses design
Serfas 'Force 5' sunglasses design.
I usually name projects as part of the process.
Horizon fitness equipment design


208.883.0100 Pacific Time

Fitness equipment design for Horizon Fitness
helmet-mounted light design
Serfas helmet-mounted light design
cover of VeloNews
“The work you have done has taken Trek from a distant supplier in helmets to having some of the best product available”.

Chris Cox, Trek Bicycle
Cover of VeloNews!
Trek Photon helmet
Speedshell helmet design
"Trek's SpeedShell helmet is beautifuly sculpted and highly aerodynamic."

Trek 'SpeedShell' road helmet design
rRetention system industrial design
Trek 'Rite Tite' retention system
Computer console design
Vision Fitness 'iNet' console design
Furano saddle design
Serfas 'Furano' racing saddle with Ti rails and carbon bumpers
Fitness equipment design elliptical trainer
*****A Yahoo! Local User:

"First Rate ID Guy: This guy does GREAT work!! Call him for the right look.

Happy man on his Horizon Fitness elliptical trainer
Aileron interchangeable lens sunglasses
Serfas 'Aileron' interchangeables
Serfas Drop sunglasses
Serfas 'Drop'
Minitool bicycle accessory design
"John is the right guy - I was very impressed with the model, his tooling knowledge and his overall attitude." 

Dave Kunze, 1011 Interactive
Serfas 'Zipper' minitool design
Fallon sunglasses for Serfas
Serfas 'Fallon'
Best Buy Trek helmet design
Consumer Reports “Best Buy” (Vapor helmet). Twice!
Trek 'Vapor'
Over 1 million of this entry-level helmet were sold.
Recumbent fitness bike design
R2600 Recumbent bike for Vision Fitness
Sike all around sports sunglasses
Serfas 'Sike'; all-around sports sunglasses design
Vigor bicycle helmet design
" impressive portfolio of helmets..." 

Randy Swart
Bicycle Helmet Safety Institute
Vigor Fast Trax bicycle helmet design
Kuda design for Serfas
Serfas 'Kuda'
Traitor sunglasses design for Serfas
Serfas 'Traitor'
Kendo helmet design for Trek
'Kendo' helmet design for Trek
"John was awesome! He totally stepped us 'outside the box'." 

Joshah Jennings, University of Idaho Engineering
UI Engineering car design
'Vandal Racing' car.
I worked with University of Idaho students on 'Stealth' bodywork for their car project.
Good. Fast. Smart.
Machine Language | Industrial Design



208.883.0100 Pacific Time